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Old 10 Jan 2013, 10:46 pm
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Default 1 dollar over dealer cost? Is this true or just a sales tactic?

Keep see car commercials where they say you can buy a new year model car for 1 dollar over dealer cost. Sounds too good to be true, is this real? If so how do they make any money?
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Old 10 Jan 2013, 11:03 pm
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Look at all the other charges on the bill.
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Old 10 Jan 2013, 11:32 pm
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Like the other guy said, the true cost to the dealer is tangled in several levels & types of discounts that the factory offers the dealer. The dealer might get three different discounts from the factory, & each one is factored on the discounted price of the previous discount. Very confusing... And, the dealer can print the 'invoice' on the window with any numbers he wishes to.

Yes, it's just a sales gimmick....
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Old 10 Jan 2013, 11:47 pm
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Because it's a lie. What they means is $1 over dealer invoice and the invoice price isn't the price they pay for the car. Invoice price includes a lot of other costs, it does not accurately refect the price the factory charges for the car by itself. Invoice price already has profit built into it.
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