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Old 08 Aug 2007, 05:55 pm
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Default Honda Takes Center Stage at SEMA as Vehicle Manufacturer of the Show

2006 Honda Civic Si dominates as Car of the Show

Las Vegas, NV - Nov 01 —

More than 50 Honda and Acura project and concept vehicles have invaded the
Specialty Equipment Market Association's (SEMA) annual show in Las Vegas,
a trend-setting industry venue for the automotive specialty equipment market,
where Honda has the prestigious distinction of being named the "Vehicle
Manufacturer of the Show" (VMOS) and the Civic Si is the official "Car
of the Show."

Dozens of Honda- and Acura-supported project vehicles, combined with hundreds
of other display vehicles, demonstrate the many extremes of customization and
personalization that range from ultra high-performance to the ultimate in sound
and style. Highlights include the world debuts of the Sport Concept Civic Si,
a concept vehicle by Honda, and the Team Honda Research Civic Si racecar that
will compete in endurance road racing events. A total of 19 2006 Civic Si project
vehicles are on display that have been modified by such popular aftermarket
tuners as AEM/DC Sports, Mackin, GReddy, Tein, Hasport and many more.

"Our high level of participation in the SEMA show this year sends a strong
message to performance enthusiasts," said John Mendel, senior vice president
of American Honda Motor Co., Inc. "We're showing that Honda is serious
about delivering desirable products that perform well out of the box and create
the perfect platform for personalization."

Bridging the gap from show car to road car, a new line of Honda Factory Performance™
(HFP™) suspension and body kits is being unveiled for the 2006 Civic Si,
Civic Sedan and Civic Coupe. The new HFP kits feature performance-oriented suspension
components along with larger wheels, tires, aerodynamic body kits and, for the
first time ever, an HFP muffler.

Honda is the first non-domestic automaker to be named VMOS, a designation that
will further elevate Honda's presence among the hundreds of thousands
of automotive industry insiders who will attend the four-day show starting today
at the Las Vegas Convention Center.

"Honda vehicles are among the most popular in the automotive specialty
equipment market," said Christopher J. Kersting, SEMA president and CEO.
"Honda's role as Vehicle Manufacturer of the Show will allow Honda
to maintain a strong presence in this market now and in the future."

Honda's designation as VMOS coincides with a major milestone in the evolution
of one of the most respected cars of the sport compact performance movement:
the Honda Civic Si. Reasserting its role as class-leading sport compact, the
recently debuted 2006 Civic Si bursts onto the scene with a 197-horsepower DOHC
2.0-liter i-VTEC engine, 6-speed manual transmission, a limited slip differential,
and a performance-oriented exhaust system. Demonstrating the tremendous performance
potential of the Civic platform, the new Civic Si is destined to be known as
the best handling and most powerful Civic to ever touch tire to asphalt in America.

Honda is unveiling the "Sport Concept Civic Si" and is highlighting
a number of Honda vehicles that have been built especially for the show. Among
these are a dozen 2006 Civic Si show cars that have been delivered to sport
compact vehicle builders across the country. Selecting from hundreds of proposals,
Honda chose the very best designs and provided builders with the new Si. The
stunning creations are on display throughout the convention hall.

The high performance 2006 Civic Si once again emphasizes Honda's credentials
as a leading performance innovator. Beginning in the early 1980s, performance
builders and racers recognized the potential of Honda engines to radically re-shape
the high performance field. At a time when V-8 engines were considered the only
performance option, 4-cylinder Honda Civics began to get noticed as they won
races and set speed records. By the late 1980s, the Honda Civic had become one
of the most popular vehicles of the sport compact performance movement that
was just taking root and would later explode in popularity throughout the 1990s.

In addition to the Civic Si, a wide variety of Honda's new Ridgeline
half-ton trucks will be exhibited with modifications that range from slammed
to lifted. Convention-goers will get one of their first looks at the performance
and body modifications that showcase the huge potential of the Ridgeline and
specialty equipment enhancements with the Street Sport Concept Ridgeline and
the All-Terrain Ridgeline Concept.

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