Honda Car Forum

American Honda Motor Co., Inc. will place two television advertisements during
the broadcast of this year's Super Bowl on CBS, the company announced
today. A thirty-second CR-V advertisement, along with a thirty-second spot highlighting
Honda's position as the most fuel efficient car company in America are
planned for the February 4th airing.

"The Super Bowl remains one of the best opportunities to reach a wide
television audience in one shot," said John Mendel, senior vice president
of American Honda. "Many Super Bowl viewers look forward to the commercials
almost as much as the game, and Honda has taken this great opportunity to highlight
a couple of its key brand values through fun and creative ads."

The two advertisements will run during the fourth quarter of the game. A thirty-second
spot featuring the Honda CR-V called "Elvis" will highlight Honda's
fun image, and a thirty-second spot called "Slalom" will reinforce
Honda's fuel-efficiency leadership.