American Honda Sales Increase 7.3 Percent to New March Record
TORRANCE, Calif. - Apr 03
American Honda Motor Co., Inc., posted the fifth-best month in history with
record March sales of 143,392 Honda and Acura vehicles, a 7.3 percent daily
selling rate* increase compared to March, 2006, the company reported today.
March also saw record American Honda sales in both car and light-truck segments
with car sales surpassing the March 1996 record of 80,117. Year-to-date American
Honda total vehicle sales of 354,208 increased 3.3 percent.
"We are on track for another record year in 2007," said Dick Colliver,
executive vice president of American Honda. "The continued sales success
of Honda light trucks and cars in this period of ever-increasing fuel prices
shows the high consumer awareness of our excellent fuel economy across the entire
product line."
The Honda Division posted its best ever March with sales of 126,406 cars and
light trucks, an increase of 9.5 percent over year-ago results. Record March
Accord sales of 36,506 reflect an 18.8-percent increase.
CR-V sales of 19,658 rose 49.2 percent, helping the division post record March
sales of 55,550 trucks, up 2.8 percent over year-ago results. The Pilot also
posted record-March sales of 14,339, an increase of 6.6 percent over March,
2006.
Honda sold a total of 3,199 hybrid vehicles, including 2,813 Civic Hybrids
and 385 Accord Hybrids, a combined increase of 6.7 percent over year-ago results.
The Acura Division posted strong March sales of 16,986, with record combined
light truck sales of the completely redesigned and all new RDX SUV's.
The TL luxury performance sedan was Acura's best-selling model with March
sales of 5,769 while the TSX posted near-record sales of 3,232.
* Daily selling rate based on 28 selling days in March 2007 and 27 selling
days in March 2006
American Honda Vehicle Sales For
March 2007 |
|
Month-to-Date |
Year-to-Date |
|
March |
March |
DSR** |
March |
March |
DSR** |
|
2007 |
2006 |
% Chg. |
2007 |
2006 |
% Chg. |
American Honda Total |
143,392 |
128,806 |
7.3% |
354,208 |
333,844 |
3.3% |
Total Car Sales |
80,633 |
72,020 |
8.0% |
194,550 |
189,803 |
-0.2% |
Total Truck Sales |
62,759 |
56,786 |
6.6% |
159,658 |
144,041 |
8.0% |
Honda Total Car Sales |
70,856 |
59,178 |
15.5% |
170,413 |
156,985 |
5.7% |
Honda Total Truck Sales |
55,550 |
52,104 |
2.8% |
140,134 |
131,208 |
4.0% |
Acura Total Car Sales |
9,777 |
12,842 |
-26.6% |
24,137 |
32,818 |
-28.4% |
Acura Total Truck Sales |
7,209 |
4,682 |
48.5% |
19,524 |
12,833 |
48.2% |
Domestic Car Sales * |
65,194 |
57,709 |
8.9% |
152,844 |
157,957 |
-5.8% |
Honda Division |
59,425 |
50,942 |
12.5% |
139,140 |
141,153 |
-4.0% |
Acura Division |
5,769 |
6,767 |
-17.8% |
13,704 |
16,804 |
-20.6% |
Domestic Truck Sales * |
43,734 |
44,081 |
-4.3% |
112,719 |
111,690 |
-1.7% |
Honda Division |
36,525 |
39,399 |
-10.6% |
93,195 |
98,857 |
-8.2% |
Acura Division |
7,209 |
4,682 |
48.5% |
19,524 |
12,833 |
48.2% |
Import Car Sales |
15,439 |
14,311 |
4.0% |
41,706 |
31,846 |
27.6% |
Honda Division |
11,431 |
8,236 |
33.8% |
31,273 |
15,832 |
92.4% |
Acura Division |
4,008 |
6,075 |
-36.4% |
10,433 |
16,014 |
-36.5% |
Import Truck Sales |
19,025 |
12,705 |
44.4% |
46,939 |
32,351 |
41.3% |
Honda Division |
19,025 |
12,705 |
44.4% |
46,939 |
32,351 |
41.3% |
MODEL BREAKOUTS BY DIVISION |
|
|
|
|
|
|
Honda Division Total |
126,406 |
111,282 |
9.5% |
310,547 |
288,193 |
5.0% |
Fit |
4,235 |
0 |
|
8,837 |
0 |
|
Accord * |
36,506 |
29,623 |
18.8% |
92,590 |
76,954 |
17.2% |
Memo: Accord Hybrid |
385 |
581 |
-36.1% |
945 |
1,715 |
-46.3% |
Civic * |
29,721 |
28,969 |
-1.1% |
68,140 |
78,479 |
-15.4% |
Memo: Civic Hybrid |
2,813 |
2,232 |
21.5% |
6,520 |
7,177 |
-11.5% |
S2000 |
393 |
507 |
-25.3% |
845 |
1,342 |
-38.7% |
Insight |
1 |
79 |
-98.8% |
1 |
210 |
-99.5% |
FCX |
0 |
0 |
|
0 |
0 |
|
Odyssey * |
13,805 |
16,529 |
-19.5% |
37,346 |
39,204 |
-7.2% |
Pilot * |
14,339 |
12,966 |
6.6% |
34,081 |
33,866 |
-2.0% |
CR-V * |
19,658 |
12,705 |
49.2% |
47,572 |
32,351 |
43.2% |
Element * |
3,741 |
4,560 |
-20.9% |
10,126 |
12,144 |
-18.8% |
Ridgeline |
4,007 |
5,344 |
-27.7% |
11,009 |
13,643 |
-21.4% |
Acura Division Total |
16,986 |
17,524 |
-6.5% |
43,661 |
45,651 |
-6.8% |
RSX |
57 |
1,591 |
-96.5% |
257 |
4,150 |
-94.0% |
TL * |
5,769 |
6,767 |
-17.8% |
13,704 |
16,804 |
-20.6% |
TSX |
3,232 |
3,355 |
-7.1% |
8,629 |
9,233 |
-9.0% |
RL |
719 |
1,117 |
-37.9% |
1,547 |
2,602 |
-42.1% |
NSX |
0 |
12 |
|
0 |
29 |
|
MDX * |
4,785 |
4,682 |
-1.5% |
13,268 |
12,833 |
0.7% |
RDX * |
2,424 |
0 |
|
6,256 |
0 |
|
Selling Days |
28 |
27 |
|
77 |
75 |
|
* Honda and Acura vehicles are made of domestic
and global sourced parts. |
** Daily Selling Rate |
|
Month-to-Date |
Year-to-Date |
|
March |
March |
DSR** |
March |
March |
DSR** |
|
2007 |
2006 |
% Chg. |
2007 |
2006 |
% Chg. |
Hybrid |
3,199 |
2,892 |
6.7% |
7,466 |
9,102 |
-20.1% |
|