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Filed under: Marketing/Advertising, Honda
We've all gotten those scratch-off direct-mailings from car dealers that, when the silver is removed, reveals that you've won an amazing prize. Excitement ensues, until you run next door to tell your neighbor only to discover he, too, had "won." The small print usually brings you back to reality with words like "off the price of a new car" or "as long as your name begins with X and you can prove birth on another planet."

But in a recent direct mail piece from Roswell Honda in New Mexico, everyone was a winner, alien genetics or not. The scratch-off sweepstakes on the gaudily-colored mailing gave every recipient $1,000 cash. A mistake? You betcha.

The ad agency behind the promotion, Force Media Group, is taking responsibility for the printing error, and is trying to make good by offering a second chance drawing to all 30,000 recipients. The grand prize is now $5,000 with 20 second place offers of $1,000. All recipients of the ad piece will get a $5 gift card and a letter from the ad agency. Force Media is also buying a full-page ad in a local newspaper to apologize and explain.

Force Media's press release is after the jump for the curious.

With Roswell Honda in need of some good PR, New Mexico might just be the place to look for good deals on new Hondas.

[Source: AdAge]Continue reading New Mexico Honda dealer scratches bungled sweepstakes

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Source: Autoblog