Honda Car Forum


 

Go Back   Honda Car Forum - Accord Parts Civic Tuning Acura Racing > Honda Acura > Honda News

Reply
 
LinkBack Thread Tools Display Modes
  #1 (permalink)  
Old 06 May 2014, 05:21 pm
Administrator
 
Join Date: Aug 2007
Posts: 110,208
Default Honda Accord Hybrid sales capacity constrained

Filed under: Car Buying, Hybrid, Sedan, Plants/Manufacturing, Honda



Honda might be selling more hybrids if it could just get them to dealers. While the second-generation Insight never lived up to sales expectations and production is ending, the Japanese automaker is seeing strong demand for the Accord Hybrid here and abroad. However, there is so much global consumer desire that it can't keep them in US showrooms.

The problem limiting the sales of the Accord Hybrid is its battery pack and its popularity in Japan. "There's a waiting list for the product," said Jeff Conrad, Honda general manager, to Ward's Auto about the sedan's US popularity. While the American Accord is built in Marysville, OH, the batteries are imported from Japan, where the model is quite popular. According to Ward's data, the automaker sold 2,414 examples of the hybrid version from October 2013 to February 2014 in the US, but it shifted 6,000 units in Japan in its first three months on sale. Conrad also admitted that the constrained supply is limiting the amount of marketing the automaker can do for the hybrid.

Honda spokesperson Chris Martin told Autoblog the company is working on a solution to increase production for the near future. "We are going to resolve the battery issue," he said.

Honda has had a rocky road in launching its hybrids. Conrad admits that the Insight never got much of a marketing push after its launch. The CR-Z faces an uncertain future as well. Sales of it are ending in Europe for the 2015 model year, and Ward's data indicates that Honda only sold 4,550 of them in the US last year.Honda Accord Hybrid sales capacity constrained originally appeared on Autoblog on Thu, 10 Apr 2014 10:30:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Comments


Source: Autoblog
Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
Honda Accord Hybrid sales capacity constrained skylight Honda News 0 10 Apr 2014 01:34 pm
towing capacity honda hybrid? Fred J Honda Technical 1 20 Dec 2011 11:46 am
Hybrid sales slide 9.9% in 2008 skylight Honda News 0 25 Jan 2009 09:10 pm
94-97 accord trunk capacity..? iknowubutudontknowmehowdoiknowu Honda Technical 2 29 Oct 2007 10:30 am
Hitch and towing capacity for '02 Accord LX? Sam Honda 3 9 19 Nov 2003 11:49 am


All times are GMT -5. The time now is 10:51 pm.


Attribution:
Honda News | Autoblog
Powered by Yahoo Answers




Powered by vBulletin®
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.6.0 PL2 © 2011, Crawlability, Inc.
HondaCarForum.com is not affiliated with Honda Motor Company in any way. Honda Motor Company does not sponsor, support, or endorse HondaCarForum.com in any way. Copyright/trademark/sales mark infringements are not intended or implied.