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Old 01 Sep 2010, 10:00 am
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Default Element: Honda Ranks as the Highest Non-Luxury Brand in J.D. Power and Associates Initial Quality St

Honda vehicles achieved the highest
ratings of any non-luxury brand in the J.D. Power and Associates 2004 Initial
Quality Study (IQS), a survey of new car buyers' perceptions of quality
problems such as quality of workmanship, drivability, human factors in engineering
and safety-related problems. Overall, Honda ranked fourth among all brands.
Topping the list were luxury marques Lexus, Cadillac and Jaguar.


Contributing to Honda's success, the Honda Odyssey ranked highest in
the Compact Van segment and the Element ranked number one in the Entry SUV segment.
Honda models that placed among the top three in each individual segment include
the Civic (Compact Car in a tie), S2000 (Premium Sports Car), CR-V (Entry SUV)
and Pilot (Midsize SUV). American Honda Motor Co., Inc., tied for second place
overall in the corporate rankings, which measures the IQS performance of both
the Honda and Acura automobile divisions. (For Acura, the TSX ranked highest
in the Entry-Luxury segment.)


"Honda's position in the J.D. Power and Associates Initial Quality
Study indicates that quality is not reserved exclusively for luxury buyers,"
said Tom Elliott, executive vice president of American Honda. "Our vehicle
quality competes favorably among cars in luxury segments with considerably higher
MSRP's."


Additional information regarding the J.D. Power and Associates IQS report is
available at www.jdpower.com.

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