Honda Car Forum


 

Go Back   Honda Car Forum - Accord Parts Civic Tuning Acura Racing > Honda Car > Honda CR-V

Reply
 
LinkBack Thread Tools Display Modes
  #1 (permalink)  
Old 16 Jan 2013, 01:12 pm
Administrator
 
Join Date: Aug 2007
Posts: 109,431
Default CR-V: Honda Captures Polk Automotive Loyalty Awards

Honda has received three 2012 Polk Automotive Loyalty Awards honoring the brand in key high-growth segments. For the third time and second straight year, the Honda brand led the industry in "Hispanic Market Loyalty to Make." Best-selling in their segments for 2012, Civic and CR-V captured awards for owner loyalty in the highly-competitive "Compact Car" and "Compact SUV" categories.


"Honda has never taken owner loyalty lightly, and it's been an honor to see so many owners return for a new Honda during the last year," said Tom Peyton, assistant vice president of Advertising and Marketing at American Honda Motor Co., Inc. "Winning three awards from Polk in these hard-fought segments validates Honda's commitment to high vehicle quality and long-term customer satisfaction."


The Polk Automotive Loyalty Awards are based on actual model year purchase/lease activity and recognize manufacturers for superior performance in owner retention ? a critical aspect of building and maintaining market share.


"Honda's wins this year are a great example of their commitment to owner loyalty," said Brad Smith, director of Polk's Loyalty Management Practice. "Retaining customers in a competitive marketplace is extremely challenging and Honda's product offerings, combined with their customer engagement strategies have resulted in high rates of repurchase loyalty."*


Owners had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer. Awards are based on actual consumer transactions, with more than 5.9 million household records from the 2012 model year being analyzed to determine the winners based on information obtained from state vehicle registrations and lease transaction information.


Connect with Honda:

Honda Media Newsroom (for journalists): www.hondanews.com

Honda (for consumers): www.automobiles.honda.com

Honda on Facebook: www.facebook.com/honda

Honda on YouTube: www.youtube.com/honda

Honda on Flickr: www.flickr.com/hondanews

Honda on Twitter: www.twitter.com/honda


 


# # #

Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
R.L. Polk: Toyota top brand considered among African-Americans skylight Honda News 0 01 May 2011 05:00 pm
The Best Polk Audio System skylight Honda Videos 0 20 Jan 2011 01:30 am
Polk announces 2009 Loyalty Award winners, Toyota bumps GM skylight Honda News 0 17 Jan 2010 01:50 pm
Yes, There's More: 2011 Honda CR-Z video captures leak out skylight Honda News 0 01 Jan 2010 11:20 pm
Honda Loyalty Plan tww Honda 2 4 03 May 2006 12:23 am


All times are GMT -5. The time now is 05:05 pm.


Attribution:
Honda News | Autoblog
Powered by Yahoo Answers




Powered by vBulletin®
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.6.0 PL2 © 2011, Crawlability, Inc.
HondaCarForum.com is not affiliated with Honda Motor Company in any way. Honda Motor Company does not sponsor, support, or endorse HondaCarForum.com in any way. Copyright/trademark/sales mark infringements are not intended or implied.