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Old 18 Oct 2012, 01:28 pm
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Default Honda sells millionth hybrid 13 years after first introducing Insight

From AB

Worldwide Sales of Honda Hybrid Vehicles Reach One Million Units

TOKYO – Oct. 15, 2012 – Honda Motor Co., Ltd. announced that
cumulative worldwide sales of its hybrid vehicles surpassed one
million units as of the end of September 2012. This milestone was
reached 12 years and 11 months after the start of sales of the first
generation Honda Insight in Japan on November 1999, which achieved a
fuel economy rating of 35km/liter1, then rated as the world's most
fuel efficient vehicle among all mass-production gasoline-powered

Honda began hybrid vehicle sales in U.S. in 1999 with the 2000 Honda
Insight – the first gasoline-electric hybrid vehicle sold in America.
Cumulative sales of Honda hybrid vehicles in the U.S. market have now
reached over 318,000 units, predominately sales of the Insight and
Civic Hybrid.

Capitalizing on the unique features of Honda's original lightweight
and compact IMA (Integrated Motor Assist) hybrid system, Honda has
been enhancing its hybrid vehicle lineup and currently sells eight
hybrid models in approximately 50 countries around the world,
including four distinct models in the U.S.

In May 2012, Honda began to produce hybrid models in regions outside
of Japan starting with the Acura ILX Hybrid2 in the U.S., followed by
production of the Jazz (Fit) Hybrid in Thailand. Honda will also begin
production of the Jazz Hybrid in Malaysia at the end of October in an
effort to deliver hybrid vehicles with speed, affordability and low
CO2 emissions for customers in Asia where demand for fuel-efficient
vehicles is expected to grow in the future.

In addition to further advancing the current hybrid model offerings
equipped with the one-motor IMA hybrid system, Honda is introducing
new hybrid systems for mid-size models that will be equipped with a
two-motor hybrid system. Additionally, a highly-efficient and
high-output three-motor hybrid system, the Sport Hybrid SH-AWD® (Super
Handling All Wheel Drive), offering both superior dynamic handling and
fuel efficiency, will be applied to the Acura NSX and RLX Sport Hybrid
model, as well as the successor model of the Legend, scheduled to be
introduced in Japan.

Under the global environmental slogan of "Blue Skies for Our
Children," Honda will continue its efforts to further market
penetration of hybrid vehicles to realize a low carbon society.

History of Honda's Hybrid Models


Month / Model introduced to the market
Honda's Cumulative
Worldwide Hybrid Vehicle
1999 November: First generation Insight
2001 December: Civic Hybrid
2004 December: Accord Hybrid (North America only)
2005 April: 100,000 units
2007 May: 200,000 units
2009 February: Second generation Insight August: 400,000 units
2010 February: CR-Z
October: Fit Hybrid December: 600,000 units
2011 June: Fit Shuttle Hybrid (Japan only)
October: Freed Hybrid (Japan only)
Freed Spike Hybrid (Japan only) December: 800,000 units
2012 May: Acura ILX Hybrid (USA, Canada only) September: 1000,000

1Measured in 10e15 mode with a 5-speed MT vehicle; roughly 82
2Honda products are produced using domestic and globally sourced

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