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Old 24 Aug 2012, 01:17 pm
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Default 2013 Honda Accord production fires up with Earth Dreams power

From AB

Honda Marks 30 Years of U.S. Auto Manufacturing With Production Start
of All-new 2013 Honda Accord

9th Generation Accord Launches at Marysville Auto Plant

08/20/2012 - MARYSVILLE, Ohio

Associates at the Marysville Auto Plant today started production of
the all-new 2013 Honda Accord, marking 30 years of automotive
manufacturing in the United States. With sophisticated styling,
premium features and unique technologies that make Accord more fuel
efficient and fun to drive, the ninth-generation Accord will go on
sale next month.

Ohio Gov. John Kasich along with other government and community
leaders joined Honda associates at the plant today as the first
mass-produced 2013 Accords rolled off the assembly line. The Accord
has been in continuous production at the Marysville Auto Plant since
it started operations as the first Japanese automaker in the U.S. on
Nov.1, 1982 with production of the second-generation Accord Sedan. The
plant has produced more than 9 million Accords during the past three

"This new Accord excels in all areas, and it's being built in a
plant that excels in all areas as well – including flexibility,
efficiency and quality for the customer," said Hide Iwata,
president and CEO of Honda of America Mfg. "For 30 years, the
Accord has been the signature vehicle from Honda, and it remains the
industry benchmark in a very competitive segment."

Located northwest of Columbus, the Marysville Auto Plant redefined the
American automobile industry over the past 30 years with its highly
skilled workforce, top quality, production flexibility and
environmentally responsible performance.

During the line-off event, Jeff Tomko, plant manager of the Marysville
Auto Plant, hailed the high degree of quality and craftsmanship
achieved by the Honda associates building the new Accord.

"The styling is outstanding, the features are impressive and the
technology is unlike any other vehicle in this segment," said
Tomko. "But what really makes this vehicle great is the hands-on
craftsmanship that each of our associates have put into building this
new Accord."

With its full-model change, the 2013 Accord has a sculpted and
aerodynamic exterior, all-new engines and transmissions, and
innovative features that include the LaneWatchä blind-spot display
which enhances visibility of the passenger-side roadway; Lane
Departure Warning; and Forward Collision Warning. New technologies
that are standard on all Accord models include rearview camera and
Expanded View Driver's Mirror. Also standard are popular technologies
including Bluetooth®1HandsFreeLink® phone interface, Multi-Information
Display (i-MID), SMS text messaging function and Pandora® Internet
Radio interface2.

"Together, we worked hand-in-hand to ensure that every detail of
this vehicle could be manufactured with the highest levels of
quality," said Mike Fischer, manufacturing new-model leader for
the Accord. "We have been very successful at taking an exciting
design concept for the 2013 Accord and turning it into a
segment-leading product for our customers."

One example is the Accord's seamless, one-piece instrument panel,
which reduces road noise and makes for a much more quiet and luxurious
ride. Making this one change required three new machines, two new
welders and installation of a special seismic floor six feet deep into
the plant floor to eliminate vibrations that could cause variations
with the ultrasonic knife used to score perforations that will enable
deployment of the front passenger airbag.

"This new Accord will be very fun to drive, will offer great fuel
economy, and will feature a comfortable cabin with a very quiet
ride," said Tomko. "Our team at the Marysville Auto Plant is
ready to build it, and we are committed to manufacturing it with the
best quality and reliability in the business."

Honda's engine and transmissions plants in Ohio on Thursday started
mass production of Honda's new "Earth Dreams" powertrain
series, a new generation of engines and transmissions that will make
their U.S. debut on the all-new 2013 Honda Accord.

Along with a total redesign of the vehicle, the ninth-generation
Accord is the first in North America to apply Honda's Earth Dreams
engine and transmission technologies that offer improved fuel
efficiency and fun-to-drive performance. This includes a new
four-cylinder direct injection engine paired with a new Continuously
Variable Transmission (CVT), and a new V-6 engine with 6-speed
automatic transmission that provide an excellent combination of fuel
efficiency and performance.

Honda is investing $220 million to launch the CVT production for
vehicles produced in North America, including $120 million for the new
CVT line and nearly $100 million at the Anna Engine Plant for the
production of the CVT's high-tech pulley components starting next
year. The expanded production will create 150 new jobs at the two

The Accord also is an important product for domestic suppliers in Ohio
and the rest of North America, which manufacture the vast majority of
the parts and components for its production. More than 200 parts
suppliers in the U.S. manufacture parts for the Accord.

Honda's parts purchasing will exceed $20 billion this year in North
America from more than 600 parts suppliers in the region, including
500 in the U.S. and 150 in Ohio. Parts purchasing has continued to
grow in the region as Honda's production has increased in North
America, and due to increasing exports of parts from North American
suppliers to Honda plants in other parts of the world.

About Honda in Ohio
Based on Honda's longstanding commitment to "build products close
to the customer," Honda began operations at its first U.S. auto
plant nearly 30 years ago, on Nov. 1, 1982, in Marysville, Ohio. The
Marysville plant currently employs approximately 4,400 associates. In
addition to producing both the four-cylinder and V6 models of the
Accord Sedan and Coupe, the Marysville plant is the sole manufacturing
site for the Acura TL luxury Sedan. Honda and Acura vehicles are
produced using domestic and globally sourced parts.

Honda also operates an auto plant in East Liberty, Ohio, that builds
the segment-leading Honda CR-V compact sport-utility vehicle (SUV) and
the Honda Crosstour crossover utility vehicle, and the Acura RDX
luxury SUV. Honda has the capacity to build 680,000 automobiles
annually at its two Ohio auto plants.

In addition to manufacturing, Honda has established substantial
R&D operations in Ohio, along with other operations that support
product development, manufacturing and sales of Honda and Acura
products in North America. The company employs more than 13,500
Ohioans and tens of thousands more through its suppliers and other
business partners. The company's total investment in its extensive
operations in the state exceeds $8 billion.

Honda has seven auto plants in North America with the capacity to
manufacture 1.63 million automobiles annually. Honda has announced
that by 2014, the company's North American auto production capacity
will reach 1.92 million units. More than 85 percent of the Honda and
Acura products sold in the U.S. are built in North America.

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