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Old 01 Jun 2012, 01:18 am
sjmmail2000-247@yahoo.co.uk
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Default Generation Why: On Brands And The Success Of The Honda 2012 Civic

"There's only one word that's banned in our company: brand," Mr. Dyson said, speaking at "Disruption By Design," a conference put on by Wired on Tuesday. "We're only as good as our latest product. I don't believe in brand at all." I agree with Dyson. Brand is an utterly obnoxious word. Brand really just means [...]
Read More: http://www.thetruthaboutcars.com/201...da-2012-civic/

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Old 01 Jun 2012, 06:11 am
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Default Re: Generation Why: On Brands And The Success Of The Honda 2012 Civic

On 6/1/2012 2:18 AM, sjmmail2000-247@yahoo.co.uk wrote:
> "There's only one word that's banned in our company: brand," Mr. Dyson said, speaking at "Disruption By Design," a conference put on by Wired on Tuesday. "We're only as good as our latest product. I don't believe in brand at all." I agree with Dyson. Brand is an utterly obnoxious word. Brand really just means [...]
> Read More: http://www.thetruthaboutcars.com/201...da-2012-civic/
>
> -----------------------------------
> Honda NewsHub: Latest auto news sourced from websites, portals and blogs
> http://www.carshops247.co.uk/news/Honda.html



"Branding" is construct designed to justify agency involvement and spend.
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