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Old 24 Sep 2013, 04:27 am
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Default Honda reveals Mobilio MPV, Brio Satya hatchback for Asian markets

From AB

Honda Unveils Honda Mobilio Prototype at Indonesia International Motor
Show, a New Multi-Purpose Vehicle (MPV) for Asian Markets

JAKARTA, Indonesia, September 19, 2013 - P.T. Honda Prospect Motor
(HPM), Honda's automobile manufacturing and sales joint venture in
Indonesia, today exhibited the world premiere of a prototype of Honda
Mobilio, the new multi-purpose vehicle (MPV) developed exclusively for
Asian markets, at the 21st Indonesia International Motor Show held in
Jakarta, Indonesia from September 19 through 29, 2013. Other Honda
vehicles on display include the Brio Satya, which will qualify for the
Low Cost Green Car (LCGC) program implemented by the Indonesian

The Honda Mobilio will be Honda's first model to be introduced in the
lower priced MPV category, which is the best-selling category in the
automobile market in Indonesia. Honda developed this model based on
the research conducted in Indonesia regarding local road and weather
conditions, and customer needs. While offering a spacious cabin space
with a three row seat configuration for seven occupants, the Honda
Mobilio features a compact-sized body fitting the general size of
parking spaces in Indonesia which are of less than 4.4 m in length.
Moreover, taking local road surface conditions into consideration, the
Honda Mobilio features a ground clearance as high as 185mm, which is
equivalent to the ground clearance of SUVs while achieving nimble
driving performance. Equipped with a 1.5L i-VTEC™ 4-cylinder gasoline
engine, the Honda Mobilio will go on sales realizing both excellent
driving performance and fuel economy. Production will be at the second
plant of HPM which will become operational in January 2014 in the
Karawang region of Indonesia.

The Brio Satya, which Honda introduced on September 11, 2013 prior to
the motor show, is equipped with a 1.2L i-VTEC gasoline engine,
achieving more than 20 km/L low fuel economy, which will qualify for
LCGC program. This model will also be produced locally at the Karawang
plant of HPM, realizing local content as high as 85%. To coincide with
the production of the Brio Satya, HPM will expand the annual
production capacity of its existing plant from the current 70,000
units to 80,000 units. Combined with the capacity of the second plant,
which will become operational in early 2014, the overall annual
production capacity of HPM will reach 200,000 units.

In addition to these new models, HPM exhibited the next-generation
super sports model NSX Concept, as well as the new Brio Sports (1.3L),
a successor model to the Thai-made Brio which became the best-selling
vehicle in its class with sales of approximately 15,000 units* in the
first 12 months since August 2012 in Indonesia.

* Honda Caluculations as of August 2013

Comment of Takanobu Ito, President and CEO of Honda Motor Co., Ltd.:
"The Honda Mobilio is the first model Honda has developed
especially for the Indonesian market. Working closely with Honda
operations here to study the unique needs of Indonesian customers,
this Honda Mobilio will fulfill the dreams of Indonesian customers for
an affordable family car featuring Honda's high standard of quality.
We will continue to support the expansion of Honda business in
Indonesia by introducing new products that meet the needs of our
Indonesian customers.
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