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Old 24 Oct 2012, 08:33 pm
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Default Honda shows Fit Twist for Brazil, promises Acura launch in 2015

From AB

International Motor Show 2012
- Further Strengthening Automobile R&D Capability in Brazil -

SÃO PAULO, Brazil, October 22, 2012 - Honda Automoveis do Brasil Ltda.
(HAB), the Honda automobile production and sales subsidiary in Brazil,
today unveiled "FIT twist" at the 27th São Paulo
International Motor Show 2012 currently being held in São Paulo,
Brazil (press days: October 22–23 / public days: October 24 – November
4, 2012). The "FIT twist" is scheduled to go on sale in
Brazil next month.

FIT twist
Key world premiere models on display:

The "FIT twist" is a Fit derivative model developed
exclusively for the Brazilian market, and it is the first model
developed by the local automobile R&D team in Brazil. While
maintaining the ease of use and driving comfort of the original Fit,
the "FIT twist" offers a sportier vehicle image with a bold
design realized through adoption of an exclusive front grill and roof
rails as well as an exclusive seat surface material. Honda also
unveiled its lineup of new flex fuel*1 vehicles, which are popular in
Brazil, including CR-V Flex and Civic 2.0 which are scheduled to go on
sale in 2013. *1 Mixtures of ethanol-gasoline fuel with various ratios
from 100% gasoline to 100% ethanol

Strengthening local automobile R&D capability in Brazil:

HAB will invest 100 million Brazilian reais (approximately 4 billion
yen*2) in its automobile R&D division in the next two years to
strengthen the R&D facilities and equipment. A new facility will
be built before the end of 2013, and the number of associates who will
work in the area of R&D will be increased to the hundreds. The
strengthening of the local R&D capability in Brazil is a part of
Honda's initiative to reform its global operations, which includes
pursuit of "concurrent development by all six regions of the
world," where each region will participate in product development
concurrently and at the same level. Through further localized R&D
activities, to include design development that incorporates local
needs and the expanded adoption of locally sourced parts, Honda will
develop and introduce new models that fulfill the needs of customers
in Brazil. Starting from 2014, HAB will renew its lineup of small cars
including the Fit and the City. HAB will also introduce a new compact
SUV model, which is one of the fastest growing segments in Brazil. *2
Calculated based on the exchange rate of 1 real = 40 yen

Evolution of Acura brand in Brazil:
Honda also announced its plan to introduce the Acura brand in Brazil
in 2015. For the purpose of introducing the Acura brand for the first
time in South America, three models, Acura NSX Concept, Acura RDX and
Acura ILX are being exhibited at the motor show as reference models.
Comment of Takanobu Ito, president & CEO of Honda Motor Co.,

In the press conference at the motor show, Takanobu Ito, president
& CEO of Honda said: "For more than 40 years since we began
our motorcycle business in Brazil in 1971, we have been offering the
joy of riding, with more convenience and comfort for people's daily
lives. To introduce more attractive automobiles more quickly to the
Brazilian market, Honda will further strengthen its R&D capability
in Brazil, including adopting locally optimized design to create
products that directly respond to the voice of Brazilian
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