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  #21 (permalink)  
Old 05 Jul 2007, 06:09 pm
Elmo P. Shagnasty
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Default Re: will honda's usa "marketing" dept learn this lesson?

In article <9POdnbeoAoYK0hDbnZ2dnUVZ_r-onZ2d@speakeasy.net>,
jim beam <spamvortex@bad.example.net> wrote:

> > Honda is a marketing company.

>
> if that's what they think, that's the problem!


well, they are--they exist solely to sell product and make money.

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  #22 (permalink)  
Old 05 Jul 2007, 08:24 pm
jim beam
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Default Re: will honda's usa "marketing" dept learn this lesson?

Elmo P. Shagnasty wrote:
> In article <9POdnbeoAoYK0hDbnZ2dnUVZ_r-onZ2d@speakeasy.net>,
> jim beam <spamvortex@bad.example.net> wrote:
>
>>> Honda is a marketing company.

>> if that's what they think, that's the problem!

>
> well, they are--they exist solely to sell product and make money.
>

which requires that they satisfy demand, and repeat those sales! how
are they going to do that if they make junk and can't retain?
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  #23 (permalink)  
Old 05 Jul 2007, 08:45 pm
jim beam
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Default Re: will honda's usa "marketing" dept learn this lesson?

Jim Yanik wrote:
> jim beam <spamvortex@bad.example.net> wrote in
> news:9POdnbeoAoYK0hDbnZ2dnUVZ_r-onZ2d@speakeasy.net:
>
>> Elmo P. Shagnasty wrote:
>>> In article <j9idnQBEgfMliBDbnZ2dnUVZ_u2mnZ2d@speakeasy.net> ,
>>> jim beam <spamvortex@bad.example.net> wrote:
>>>
>>>>> In the Civic line, I don't think there's anything to be "cured".
>>>>> It's just not a problem. Civics are selling well--and that's all
>>>>> Honda cares about.
>>>> disagree! it's handling that put honda on the map.
>>> That may have been so years back, but you can't dispute: Civics are
>>> selling well, AND that's all Honda cares about.

>> but they're not selling as well as they used to - honda have lost
>> significant market share to toyota. and the rsx or whatever the
>> successor to the integra is, [same civic platform] isn't selling at
>> all!

>
> the RSX is defunct;they stopped making them,ISTR.
>>> Honda is a marketing company.

>> if that's what they think, that's the problem!
>>
>>> If handling doesn't sell, then they won't
>>> care.

>> but handling /does/ sell!

>
> Look at how well the Integra sold. 3dr and 4 dr versions!


absolutely!!!

> Then Honda redesigned it to the RSX,which was uglier,and it didn't sell.


it had the power and the fittings. the only differentiator was handling
- basically, it was a dog.

> the old 1996-2000 Civic hatchback sold very well,and newer versions were
> uglier and didn't sell as well.


indeed.

> Tuners would rather buy an older Honda and rework it than buy a new Civic.


not just tuners - ordinary drivers too. i had a bunch of people
fighting over my 2000 civic hatch when i sold it.


>
>> if they think they're just going to sell cheap generic crap, they're
>> in trouble because toyota can do that better. and frankly, hyundai
>> [etc] is breathing hard up their tail pipe as well. they'll also have
>> their margins cut to the bone and have no brand loyalty. if they make
>> something that people like because it's better, price is less elastic
>> /and/ they retain repeat customers. like subaru.
>>
>> honda used to play the game /way/ better. there's no reason they
>> can't do it again.
>>

>
> Sochiro Honda is no longer around,that's the problem.


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  #24 (permalink)  
Old 05 Jul 2007, 09:47 pm
Elmo P. Shagnasty
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Default Re: will honda's usa "marketing" dept learn this lesson?

In article <KaOdnY1mYNcjBBDbnZ2dnUVZ_rTinZ2d@speakeasy.net> ,
jim beam <spamvortex@bad.example.net> wrote:

> > well, they are--they exist solely to sell product and make money.
> >

> which requires that they satisfy demand, and repeat those sales! how
> are they going to do that if they make junk and can't retain?


But jim, the thing is that they are fulfilling their goal without
fulfilling *your* goals.

But they *are* fulfilling *their* goals.

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  #25 (permalink)  
Old 05 Jul 2007, 10:48 pm
jim beam
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Default Re: will honda's usa "marketing" dept learn this lesson?

Elmo P. Shagnasty wrote:
> In article <KaOdnY1mYNcjBBDbnZ2dnUVZ_rTinZ2d@speakeasy.net> ,
> jim beam <spamvortex@bad.example.net> wrote:
>
>>> well, they are--they exist solely to sell product and make money.
>>>

>> which requires that they satisfy demand, and repeat those sales! how
>> are they going to do that if they make junk and can't retain?

>
> But jim, the thing is that they are fulfilling their goal without
> fulfilling *your* goals.
>
> But they *are* fulfilling *their* goals.
>

if their goals are losing share to toyota on the civic vs. corolla,
failing completely on the rsx and ridgeline, and giving away the vast
and loyal civic/prelude customer base to subaru, you're dead right -
they've succeeded handsomely!
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  #26 (permalink)  
Old 06 Jul 2007, 07:26 pm
JXStern
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Default Re: will honda's usa "marketing" dept learn this lesson?

On Thu, 05 Jul 2007 18:45:39 -0700, jim beam
<spamvortex@bad.example.net> wrote:

>> Then Honda redesigned it to the RSX,which was uglier,and it didn't sell.

>
>it had the power and the fittings. the only differentiator was handling
>- basically, it was a dog.


Wot?

They tried to sell the RSX as pre-riced, for more money. It's the
marketing that didn't work, not so much the car. The handling on
those old Integras wasn't anything to write home about. I never
actually drove the RSX, ... oh, maybe I test drove one once about
1998, I don't recall, but I'll eat a bug if it handled worse than any
stock Integra.

J.


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  #27 (permalink)  
Old 06 Jul 2007, 07:41 pm
jim beam
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Default Re: will honda's usa "marketing" dept learn this lesson?

JXStern wrote:
> On Thu, 05 Jul 2007 18:45:39 -0700, jim beam
> <spamvortex@bad.example.net> wrote:
>
>>> Then Honda redesigned it to the RSX,which was uglier,and it didn't sell.

>> it had the power and the fittings. the only differentiator was handling
>> - basically, it was a dog.

>
> Wot?
>
> They tried to sell the RSX as pre-riced, for more money. It's the
> marketing that didn't work, not so much the car. The handling on
> those old Integras wasn't anything to write home about. I never
> actually drove the RSX, ... oh, maybe I test drove one once about
> 1998, I don't recall, but I'll eat a bug if it handled worse than any
> stock Integra.
>
> J.
>
>

if you say you test drove the rsx in 98, you'll have been eating more
than bugs!
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  #28 (permalink)  
Old 06 Jul 2007, 09:07 pm
gigelus2k3
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Default Re: will honda's usa "marketing" dept learn this lesson?

On Jul 5, 8:48 pm, jim beam <spamvor...@bad.example.net> wrote:
> Elmo P. Shagnasty wrote:
> > In article <KaOdnY1mYNcjBBDbnZ2dnUVZ_rTin...@speakeasy.net> ,
> > jim beam <spamvor...@bad.example.net> wrote:

>
> >>> well, they are--they exist solely to sell product and make money.

>
> >> which requires that they satisfy demand, and repeat those sales! how
> >> are they going to do that if they make junk and can't retain?

>
> > But jim, the thing is that they are fulfilling their goal without
> > fulfilling *your* goals.

>
> > But they *are* fulfilling *their* goals.

>
> if their goals are losing share to toyota on the civic vs. corolla,
> failing completely on the rsx and ridgeline, and giving away the vast
> and loyal civic/prelude customer base to subaru, you're dead right -
> they've succeeded handsomely!


Silly question here. I own a '98 and a 2000 Civic (both manual LX) and
test drove newer models (I think one in 2004 and one in 2006). Somehow
I felt that the new ones are not as nice as the ones I have, but was
not able to specifically express what it was. Maybe the new ones are a
little bulkier, a little more tame, maybe something like they're not
as fun as the '98 or 2000.

>From a technical POV, what was changed from the 6th generation (I

think) onward that makes them less fun to drive?

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  #29 (permalink)  
Old 06 Jul 2007, 09:59 pm
jim beam
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Default Re: will honda's usa "marketing" dept learn this lesson?

gigelus2k3 wrote:
> On Jul 5, 8:48 pm, jim beam <spamvor...@bad.example.net> wrote:
>> Elmo P. Shagnasty wrote:
>>> In article <KaOdnY1mYNcjBBDbnZ2dnUVZ_rTin...@speakeasy.net> ,
>>> jim beam <spamvor...@bad.example.net> wrote:
>>>>> well, they are--they exist solely to sell product and make money.
>>>> which requires that they satisfy demand, and repeat those sales! how
>>>> are they going to do that if they make junk and can't retain?
>>> But jim, the thing is that they are fulfilling their goal without
>>> fulfilling *your* goals.
>>> But they *are* fulfilling *their* goals.

>> if their goals are losing share to toyota on the civic vs. corolla,
>> failing completely on the rsx and ridgeline, and giving away the vast
>> and loyal civic/prelude customer base to subaru, you're dead right -
>> they've succeeded handsomely!

>
> Silly question here. I own a '98 and a 2000 Civic (both manual LX) and
> test drove newer models (I think one in 2004 and one in 2006). Somehow
> I felt that the new ones are not as nice as the ones I have, but was
> not able to specifically express what it was. Maybe the new ones are a
> little bulkier, a little more tame, maybe something like they're not
> as fun as the '98 or 2000.
>
>>From a technical POV, what was changed from the 6th generation (I

> think) onward that makes them less fun to drive?
>


weights are about the same, perhaps just a little heavier for the more
recent civics. biggest difference is suspension. changed to macpherson
strut up front in 2001. it's a lot more vague in feel and can't corner
as well. ok on freeways though so the freds don't notice much. cheaper
to manufacture hence ubiquity on most cheaper cars.
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  #30 (permalink)  
Old 07 Jul 2007, 10:56 pm
JXStern
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Default Re: will honda's usa "marketing" dept learn this lesson?

On Fri, 06 Jul 2007 17:41:08 -0700, jim beam
<spamvortex@bad.example.net> wrote:

>if you say you test drove the rsx in 98, you'll have been eating more
>than bugs!


Huh.

I woulda swore the RSX was already current when I bought the 1999 CL,
but a little Googling suggests you are right in suggesting otherwise.

They say the memory is the second to go.

I test drove the Integra waaay back when. Or maybe it was an Isetta.
Really, what's the difference?

J.

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