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  #1 (permalink)  
Old 25 Jun 2011, 01:31 pm
Cameo
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Default Interesting 2011 auto quality survey

J. D. Power surveyed the quality of 2011 cars and found that new tech
features take toll on quality. One bright exception: Honda. I just
wonder how they could tell so early in a model year how that quality
will turn out in the long run. In any case, interesting reading:

<http://community.seattletimes.nwsource.com/mobile/?type=story&id=2015410074&>


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Old 25 Jun 2011, 08:22 pm
jim beam
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Default Re: Interesting 2011 auto quality survey

On 06/25/2011 11:31 AM, Cameo wrote:
> J. D. Power surveyed the quality of 2011 cars and found that new tech
> features take toll on quality. One bright exception: Honda. I just
> wonder how they could tell so early in a model year how that quality
> will turn out in the long run. In any case, interesting reading:
>
> <http://community.seattletimes.nwsource.com/mobile/?type=story&id=2015410074&>
>


the only thing even vaguely "interesting" about any j.d. power "survey"
is their methodology. years ago, i used to work for a company that did
various product surveys. i'm telling you how it used to work because i
have no reason that jdp's methodology is any different.

1. the noobs would survey a sample of users and tabulate the results.

2. middle management would review and, um, "adjust" the numbers based on
what our competition's numbers said, and of course, their "gut".

3. the corner office would review these "draft" numbers over lunch with
the highest paying client du jour and return with the "finals" which
then went to print.

being the young and naive stage 1 guy at that time, i asked why we
didn't save the time and money with the stage 1 survey and just go
straight to stage 2 or even 3. answer: "so that we're seen to be doing
real survey work".

so, there you have it. jdp does real survey work. but i'll bet you a
week old donut hole that those survey numbers don't end up as the
published numbers without "additional input" from the people whose
products are being surveyed and whose ads are making the publication
profitable.


--
nomina rutrum rutrum
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  #3 (permalink)  
Old 25 Jun 2011, 09:12 pm
Cameo
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Default Re: Interesting 2011 auto quality survey


"jim beam" <me@privacy.net> wrote in message
news:HNSdnV8cO6RXFJvTnZ2dnUVZ_jSdnZ2d@speakeasy.ne t...
>
> the only thing even vaguely "interesting" about any j.d. power
> "survey" is their methodology. years ago, i used to work for a
> company that did various product surveys. i'm telling you how it used
> to work because i have no reason that jdp's methodology is any
> different.
>
> 1. the noobs would survey a sample of users and tabulate the results.
>
> 2. middle management would review and, um, "adjust" the numbers based
> on what our competition's numbers said, and of course, their "gut".
>
> 3. the corner office would review these "draft" numbers over lunch
> with the highest paying client du jour and return with the "finals"
> which then went to print.
>
> being the young and naive stage 1 guy at that time, i asked why we
> didn't save the time and money with the stage 1 survey and just go
> straight to stage 2 or even 3. answer: "so that we're seen to be
> doing real survey work".
>
> so, there you have it. jdp does real survey work. but i'll bet you a
> week old donut hole that those survey numbers don't end up as the
> published numbers without "additional input" from the people whose
> products are being surveyed and whose ads are making the publication
> profitable.


Hm, sounds pretty cynical. But believable.
Is there any survey we can believe in?


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  #4 (permalink)  
Old 26 Jun 2011, 12:02 am
jim beam
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Default Re: Interesting 2011 auto quality survey

On 06/25/2011 07:12 PM, Cameo wrote:
>
> "jim beam" <me@privacy.net> wrote in message
> news:HNSdnV8cO6RXFJvTnZ2dnUVZ_jSdnZ2d@speakeasy.ne t...
>>
>> the only thing even vaguely "interesting" about any j.d. power
>> "survey" is their methodology. years ago, i used to work for a company
>> that did various product surveys. i'm telling you how it used to work
>> because i have no reason that jdp's methodology is any different.
>>
>> 1. the noobs would survey a sample of users and tabulate the results.
>>
>> 2. middle management would review and, um, "adjust" the numbers based
>> on what our competition's numbers said, and of course, their "gut".
>>
>> 3. the corner office would review these "draft" numbers over lunch
>> with the highest paying client du jour and return with the "finals"
>> which then went to print.
>>
>> being the young and naive stage 1 guy at that time, i asked why we
>> didn't save the time and money with the stage 1 survey and just go
>> straight to stage 2 or even 3. answer: "so that we're seen to be doing
>> real survey work".
>>
>> so, there you have it. jdp does real survey work. but i'll bet you a
>> week old donut hole that those survey numbers don't end up as the
>> published numbers without "additional input" from the people whose
>> products are being surveyed and whose ads are making the publication
>> profitable.

>
> Hm, sounds pretty cynical. But believable.


the process i outlined is direct personal experience. it may sound
cynical, but it's true.


> Is there any survey we can believe in?
>
>


depends what's at stake. if it's auto-generated, from a near 100%
sample rate and close to real-time, sure. if it's a small percentage of
potential population, not real time, has massive general implication,
and results get "reviewed" my management sensitive to the reaction of
recipients, then pretty much "no".


--
nomina rutrum rutrum
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  #5 (permalink)  
Old 26 Jun 2011, 05:37 am
AS
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Default Re: Interesting 2011 auto quality survey


"Cameo" <cameo@invalid.invalid> wrote in message
news:iu64ib$t4o$1@dont-email.me...
>
> Hm, sounds pretty cynical. But believable.
> Is there any survey we can believe in?


Vladimir Uljanov, better known as Lenin, has said in his time: "There are 3
kinds of lie: an ordinary lie, a big lie and statistics." :-)


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  #6 (permalink)  
Old 26 Jun 2011, 01:06 pm
Cameo
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Default Re: Interesting 2011 auto quality survey


"AS" <no@mail.com> wrote:
> Vladimir Uljanov, better known as Lenin, has said in his time: "There
> are 3 kinds of lie: an ordinary lie, a big lie and statistics." :-)


I doubt that quote is from Lenin because something eerily similar
used to be attributed to Disraeli ("There are three kinds of lies: lies,
damned lies, and statistics." )

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