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Old 19 Dec 2013, 05:31 pm
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Default Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Filed under: Sedan, SUV, Marketing/Advertising, Videos, Acura, Humor, Luxury

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.

There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.

"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

We have all the spots embedded below for you to watch. Take a peak, and let us know what you think of Seinfeld's range of commercials. Meanwhile, the new season of Comedians in Cars Getting Coffee kicks off on January 2, 2014, with these ads airing before and after each episode.Continue reading Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee originally appeared on Autoblog on Thu, 19 Dec 2013 17:00:00 EST. Please see our terms for use of feeds.

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