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Old 17 Jan 2013, 07:00 pm
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Default 2013 Acura ILX 2.4

Filed under: Sedan, Acura, New Car Reviews, Luxury

Going Mainstream Has Its Privileges



Acura's experiment with niche models has failed. Competing in the luxury car business by filling white space with product just didn't work for the Japanese automaker. In place of slow-selling models like its ZDX and quirky first-gen RDX, the mindset at Acura has recently switched to more conventional products with vastly improved volume potential. The redesigned 2013 RDX, for example, sold almost as many units in 2012 as it did in 2010 and 2011 combined, and the all-new 2013 ILX has sold more units each month - since going on sale in May - than Acura sold in ZDXs and RLs in all of last year.

While the redesigned RDX is a crucial product to compete with luxury compact crossovers, the ILX might be the most important new product for Acura, as a growing number of premium makes are starting to realize the importance of upscale entry-level compact cars. Ironically, this segment was a pivotal part of the brand's success in the 1980s and '90s thanks to the Integra, but Acura completely abandoned the genre when it killed off the RSX coupe in 2006. The addition of the ILX not only gives Acura a competitive small car again, it also drops the brand's entry price by almost $5,000.

Like the Honda Civic to which it's closely related, the 2013 Acura ILX is offered with three powertrain flavors (base 2.0, ILX 2.4 and Hybrid), and while our First Drive gave us some seat time in the base ILX 2.0, this time we got to spend a full week with the sportier ILX 2.4 - Acura's version of the Civic Si. The ILX is positioned in a weird in-between market that includes premium small cars like the Buick Verano, Audi A3 and Lexus CT, but it also sits at the upper end of some well-equipped non-luxury models like the Ford Focus Titanium. With this in mind, and with keys in hand, we aimed to see how the ILX stacks up against other premium compacts - as well as its predecessors.Continue reading 2013 Acura ILX 2.4

2013 Acura ILX 2.4 originally appeared on Autoblog on Thu, 17 Jan 2013 11:57:00 EST. Please see our terms for use of feeds.



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