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Old 02 Apr 2012, 02:51 pm
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Default 2013 Acura RDX

Filed under: Crossover, Acura, First Drives, Luxury

Bucking The Downsizing Trend For All The Right Reasons



Sometimes in life, you hit the nail right on the head, sink a hole-in-one or strike a perfect bullseye. It happens in all walks of life - from the original Star Wars trilogy to the Apple iPod. It even happens from time to time in the automotive realm. Take, for instance, the 1965 Ford Mustang or the original Acura Legend.

Other times, we're not so lucky. Like the ill-begotten Star Wars prequel trilogy, the automotive world has played host to a long line of underwhelming encores. The Mustang II comes to mind, and so does the Acura RL.

Of course, every so often, automakers release a car to market that's just isn't quite fully baked, like the ill-timed and poorly received Edsel from Ford. Though not nearly as obvious, the first-generation Acura RDX falls into this unfortunate camp.

Originally marketed to the upwardly mobile male Gen-X population - a guy Acura named Jason back in 2006 - it turns out that well-to-do, tech-savvy men aren't actually all that interested in an entry-level premium crossover from Honda's luxury division. And that's why, for 2013, the Acura RDX is being re-aimed at the heart of the market: namely, baby boomers and young couples - defined by Acura as DINKS - "Dual-Income, No Kids" - who prefer quiet, comfortable and composed to quick, nimble and raucous.Continue reading 2013 Acura RDX

2013 Acura RDX originally appeared on Autoblog on Mon, 02 Apr 2012 11:57:00 EST. Please see our terms for use of feeds.



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