Re: Retails Sales Ranking in California: 1) Toyota 2) Honda 3) Ford4) Chevrolet
grappletech wrote:
> Dave <daves1955@verizon.net> wrote in
> news:3XQEg.12845$Z1.11038@trnddc03:
>
>> Well there are two GM brands in the top ten! Not all your brands can
>> be top/volume sellers.
>
>
>
> Yeah, it's like splitting the votes. If you were to add up the percentages
> from all of the GM divisions -- Chevy, Pontiac, Cadillac, Buick, GMC, Saab,
> etc, then they will rank as good as Toyota or Honda.
>
Not really. Chevy got 8.2%. GMC got 2.6%. Buick, Pontiac, Saturn and
Saab all clearly had lower numbers still. Let's be generous and guess
that BPSS got 5% between themselves. 8.2 + 2.6 + 5 = 15.8%. Toyota is
at 23.4. Toyota is so far ahead of the pack that there is no way GM
comes even close even if GM's BPSS brands pulled in 10% share (HAH!).
Also you would have to add Toyota + Lexus to be fair. Honda was at
12.4% without Acura. Maybe GM in total bested Honda + Acura, but if so
it wasn't by much. As far as product and sales effort efficiency Honda
has GM beaten by a wide margin in California. Honda has relatively few
models and they are all strong sellers. GM has strong selling trucks
and a passel of also-ran cars, minivans and crossovers.
If California is an indicator of things to come nationally then GM, Ford
and Chrysler remain in deep trouble.
John
|