Mike Hunter wrote:
> Toyota and Honda sales are bolstered by the midget cars that are in vogue
> today. GM and Ford do not offer midget cars. Seems to me that is
> temporary. Midget car buyers are not generally the average US new vehicle
> buyers that buys a new vehicle every three or four years. Fords hit was the
> F150, but it is end of the model year. Major F150 buyers will soon be
> buying 2007s, not leftovers.
>
>
>
> mike hunt
>
You are the master of SPIN Mr. Hunt. Perhaps you should be working in
PR or as a government Press Secretary.
Yes the market has moved to more fuel efficient vehicles, and no, the US
makers are not strong either in product or brand image with regard to
said fuel efficient vehicles.
Ford and GM lived high off the great 1990s truck boom, but that fad is
over and is not likely to come back. Large trucks are likely to fall
back to the 20-25% of the US market they enjoyed for many decades and
away from the ~50% level of the 90s and early 00s. Fads come and go, it
is their nature. This fad is over and the US makers are caught with
their collective pants down, again.
John