Re: Edmunds.com Article on Buying Cars (Excerpt on Internet Negotiating)
Elle wrote:
> I'll repeat what Michael, my [car dealer's assistant sales manager], told me
> about Caucasians . He said white people never come into the dealership.
> "They're all on the Internet trying to find out what our invoice price is.
> We never even get a shot at them. I hate it. I mean, would they go (to a
> mall) and say, 'What's your invoice price on that beautiful suit?' No. So
> why are they doing it here?"
>
Simple, because at the mall the price is the price, period. No slimy
sales managers trying to squeeze every possible dollar out of every
mark, er customer.
John
|