I think that the Ford Taurus was number one in sales from 1992 or 1993 to 1995 and despite many improvements the radically re-designed 1996 Taurus was a flop (still good for sales but a flop in comparison to what it replaced. Ever since the king of the middle-large sized sedan category has been terrified of polarizing anyone with a radical design.I'm not a huge fan of either coupe or sedan - they aren't bad though, I think that they took many styling cues from the Camry and Mazda 6 and combined them. The Nissan Altima would appear to be lightyears ahead in appearance.