If you go to Honda's USA Home page and choose to build on any of Honda's models (except S2000, Civic and Fit cars and Pilot, CRV, and Element SUVs), a option in the "Exterior" section has a Gold badging option for between $59-$132 (depending on model: Accord the cheapest, Ridgeline the most expensive) as a separate accessory (no need for most expensive package). Many people want that accessory to make the car look more "expensive" despite costing only less than $30,000.