MSRP is likely the best you can get for this car right now because of the demand. If you wait until Summer, 2007, you can probably get it for about $21,000-$21,200. In some spots it is actually being marked up over the MSRP (up to $500). It is all about Supply and Demand. Although it means nothing right now, invoice for this car, including destination, is $20,048.