who really gives a sh*t what the car is called?do you like how it looks? is it fun to drive? good for your budget? ..i didnt buy my 06 rsx because i loved or hated the name. i bought it because i love the car, nameplate or not. maybe we could focus less on the marketing direction of Acura and more on the production aspect, like why they phased out the sporty coupe in order to compete more with high-end luxury manufacturers. everyone knows acura is just a nice honda, and theres hardly anything luxurious about a honda.