Re: Edmunds.com Article on Buying Cars (Excerpt on Internet Negotiating)
On 2/15/2006 2:42 PM Elliot Richmond spake these words of knowledge:
> On Tue, 14 Feb 2006 04:00:16 GMT, John Horner <jthorner@yahoo.com>
> wrote:
>>Personally I think that the haggle model of car sales should have gone
>>away fifty years ago. Very few retail purchases require hand-to-hand
>>combat to get the best price. Don't be surprised that the Internet is
>>empowering customers to play the game.
>
> Didn't Saturn use that model at first? Do they still use it? I got
> the impression it had been abandoned.
>
> How does CarMax price their used cars?
>
> Elliot Richmond
> Freelance Science Writer and Editor
I always got a laugh out of this; Saturn actually marketed this 'no
haggle' approach as a benefit to the customer. I pointed out to more
than one Saturn owner that anyone -- *anyone* -- could go in to any
dealer's showroom and buy a car for the amount listed on the sticker,
anywhere. Refusing to deal with the customer may have been a good thing
for Saturn, but it certainly was not a customer benefit.
RFT!!!
Dave Kelsen
--
AIBOHPHOBIA - the fear of palindromes.
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